Yarra council had just developed their new Middle Years Strategy and Action Plan 2014 – 2017, when they approached Northside Creative to design the document. Northside was to create a fun and playful design to represent the 8 to 12 year old the demographic that the policy addresses. This design while fresh and original, needed to also reference certain design elements from the design we produced for the Yarra Youth Policy and Action Plan (see it here).
The Middle Years Strategy was a really fun and rewarding project which saw us drawing lots of fun icons, patterns and motifs to suit the age group of 8-12.