Northside Creative was engaged by Yarra Council in October 2013 to design two versions of the newly developed Yarra Youth Policy and Action Plan (2013-2016).
The first design was a youth-friendly version which was produced in consultation with young people (Yarra Youth Ambassadors). This document needed to be easy to read, engaging for young people and their families. The outcome was a A3 folded poster which could fit into a C5 envelope for easy mail outs
The second design was the corporate version of the full Youth Policy and Action Plan, a printed booklet, which was designed using elements of the design concept for the youth-friendly version. The target audience for this publication was community agencies, schools, youth service providers, State Government, peak bodies, residents and community members.
The vibrant illustrations tapped into popular culture with drawings of sneakers, bikes and the local environment, turning what could potentially be seen as a drab policy and procedured manual into a brightly coloured, relevant, and fun outcome.